Academic research in media policy, digital platform regulation, and media economics.
미디어 정책, 디지털 플랫폼 규제, 미디어 경제학 분야의 학술 연구.
Last updated: November 2025
최종 업데이트: November 2025
International standard for researcher identification 연구자 식별을 위한 국제 표준 Peer-reviewed publications in academic journals
학술지 게재 논문
This study examines factors driving subscriber migration from traditional pay-TV to OTT services using the push-pull-mooring framework, analyzing switching behavior in the evolving media consumption landscape.
We analyze platform power dynamics in Korea's home shopping industry, examining how market asymmetries shape competitive advantages and sustainability outcomes for television commerce platforms.
This paper evaluates operational efficiency of media companies using Data Envelopment Analysis and Malmquist productivity indices, providing insights into performance trends and competitive positioning in the media industry.
This study investigated the direct and indirect impacts of financial investment connectedness and Information and Communication Technology (ICT) on countries' intellectual property (IP) strategies. By utilizing the panel logit model on longitudinal country-level data, we found that countries' positions in the global financial investment network significantly affect their IP strategies.
This study aims to use ISM to identify the enablers affecting the acceptance of IoT services. For this purpose, this study conducted an ISM analysis and a MICMAC analysis, extracted the enablers from Internet of Things-An Action Plan for Europe published by the EU for the research, and conducted interviews and surveys.
This study analyzed the efficiency of global major mobile operators and the reason for their efficiency. For this purpose, the financial data of 96 operators in 40 OECD member countries were utilized.
An information system (IS) upgrade is an essential way to enhance the competitiveness of an organization. Specifically, the decision making processes surrounding IS upgrades is one of the most important parts of an organization's competitiveness in regard to business sustainability.
This study aims to examine Gov. 3.0 (E-government) efficiency of 42 central administrative agencies in Republic of Korea and to identify the critical factors which can have an influence on the improvement of Gov.
This study aims to comprehensively examine the adoption of smart home service. A new model combining VAM (Value-based Adoption Model) and TAM (Technical Acceptance Model) was developed and analysed with a set of variables from Unified Theory of Acceptance and Use of Technology and Elaboration Likelihood Model.
With the advancement of information and communications technologies, market related to Virtual Reality (VR) using mobile-based devices has been rapidly expanded. Global companies such as Google, Facebook, SONY and Samsung Electronics have competed for the preoccupancy in the virtual reality market by introducing products and services in the area of game, education, and tourism.
This study examines factors affecting adoption of mobile payment services in the Fintech industry, analyzing user acceptance patterns and behavioral intentions toward mobile financial technology services.
This paper identifies industrial characteristics of portal sites using stochastic frontier analysis and tobit regression, proposing that market share and appropriate fixed assets have positive impacts on portal site efficiency.
Terrestrial TV service operators have begun to represent an increasing share of content production in the media industry. However, despite its importance, there are relatively few studies about the efficiency of terrestrial TV operators.
Research projects currently under development
현재 진행중인 연구 프로젝트
This study analyzes the structural crisis in Korea's media industry financing, examining the 44-year freeze on public broadcasting license fees and the 43.5% collapse in broadcast advertising revenue. We propose a comprehensive policy roadmap including license fee normalization, advertising deregulation, and platform contribution adjustments.
Research papers under review or revision
심사중이거나 수정중인 연구 논문
This paper examines the evolving nature of digital inequality, moving beyond device access to analyze qualitative differences in media usage time. Using Korea Media Panel data (2019-2024), we find that while first-generation digital divides have been resolved, stark differences persist in how different income groups allocate their media time between entertainment and productive activities.
Publications in Korean academic journals (KCI)
한국어 학술지 게재 논문 (KCI 등재)
A Study on the Successful Adoption of IoT Services: Focusing on iBeacon and Nearby
A Study on Switching Intentions of Social Network Game Users: Focusing on KakaoTalk Platform-Based Games
A Study on the Impact of Smartphone Application Service Dissatisfaction on Customer Behavior
A Study on the Evaluation of Operational Efficiency of Korean Universities: Using Bootstrap DEA and Tobit Regression