Estimation of Willingness to Pay for Virtual Reality Theme Park through Contingent Valuation Method
Information (2017) Vol. 20 No. 10B pp. 7627-7634
- 인용Citations
- 5
초록Abstract
With the advancement of information and communications technologies, market related to Virtual Reality (VR) using mobile-based devices has been rapidly expanded. Global companies such as Google, Facebook, SONY and Samsung Electronics have competed for the preoccupancy in the virtual reality market by introducing products and services in the area of game, education, and tourism.
연구 방법Methodology
Research Overview
Economic valuation of virtual reality theme park services using contingent valuation methodology.
Research Context
VR Market Growth
- Rapid expansion of VR market
- Major tech company investments
- Mobile-based VR accessibility
- Entertainment application growth
Methodology
Contingent Valuation Method (CVM)
- Survey-based willingness to pay
- Hypothetical market scenarios
- Bid design and questioning
- Statistical analysis
Key Findings
Consumer Valuation
- Positive willingness to pay for VR experiences
- Premium for immersive content
- Demographic variations in valuation
- Experience quality importance
Market Implications
- Viable business model potential
- Pricing strategy insights
- Target market identification
- Service design recommendations
Contributions
- Economic valuation of emerging technology
- Consumer preference insights
- Market potential assessment
- Pricing guidance
Publication Details
Journal: Information
Volume: 20(10B)
Pages: 7627-7634
Publisher: International Information Institute
Citations: 1