Choice Deferral and Emotional Well-Being in OTT Use: The Moderating Role of Maximization Tendency
Information & Management (Under Review) (2026)
- 영향력 지수Impact Factor
- 8.2
- 분위Quartile
- Q1
초록Abstract
Streaming abundance has made 'what to watch' a decision problem in its own right. This paper examines choice deferral in OTT use — endless browsing that ends without watching — and its consequences for users' emotional well-being, showing that the effect is conditioned by individual maximization tendency: users who seek the best possible option, rather than a good-enough one, are most vulnerable to deferral and its affective costs.
연구 방법Methodology
Overview
The paradox of streaming abundance is that more options can mean less watching. This study links choice deferral in OTT platforms to downstream emotional well-being and identifies maximization tendency as the trait that determines who pays the psychological price of endless catalogs.
Status
Current Status: Under Review Journal: Information & Management (SSCI, Q1) Author Role: Co-author