PUBLISHED Broadcasting

An international comparison on operational efficiency of terrestrial TV operators using bootstrapped DEA and tobit regression

Kim, Y., Choi, J., Kim, Y. S.
Information (2015) Vol. 18 (6B) : 2667
Citations 3

Abstract

Terrestrial TV service operators have begun to represent an increasing share of content production in the media industry. However, despite its importance, there are relatively few studies about the efficiency of terrestrial TV operators.

Research Overview

International comparative analysis of terrestrial TV operator efficiency using advanced DEA methodology.

Research Background

Terrestrial TV Importance

  • Major content producers
  • Public service role
  • Significant market presence
  • Limited efficiency research

Methodology

Bootstrapped DEA

  • Bias-corrected efficiency scores
  • Statistical inference capability
  • Robust estimates
  • Confidence intervals

Tobit Regression

  • Second-stage analysis
  • Environmental factor effects
  • Efficiency determinants

Data

  • International sample of terrestrial TV operators
  • Financial and operational data
  • Cross-country comparison
  • Multiple years

Key Findings

Efficiency Patterns

  • Significant cross-country variation
  • Market structure influences
  • Regulatory environment effects
  • Technology adoption impacts

Success Factors

  • Scale optimization
  • Content strategy
  • Digital transformation
  • Cost management

Contributions

  • Methodological advancement (bootstrapped DEA)
  • International comparative insights
  • Policy implications
  • Management guidance

Publication Details

Journal: Information
Volume: 18(6B)
Pages: 2667
Publisher: International Information Institute
Citations: 3