Yonghee Kim
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Research Projects

연구 프로젝트

Data-driven research projects and policy analysis work

데이터 기반 연구 프로젝트 및 정책 분석 작업

Featured Project

주요 프로젝트

FEATURED

Integrated Policy Roadmap for Sustainable Media Ecosystem

Government funding 10.15% (OECD lowest), broadcasting advertising -34.52% decline over 10 years, KBS license fee frozen for 44 years - Crisis diagnosis with 99.50% verification accuracy

Broadcasting Policy 2025. 11. 8. Korean Broadcasting Association 2025 Fall Conference
Key Findings: 주요 발견:
  • Government funding: 10.15% (OECD lowest - KBS 9.36% + Fund 0.79%)
  • Broadcasting advertising: -34.52% decline (3.50T → 2.29T won)
  • KBS license fee: 44-year freeze, 82% real value loss
View Project → 프로젝트 보기 →
FEATURED

The Investment Paradox: Korea's Broadcasting Reapproval System

Korea grants only 3-4 years reapproval period despite 7-year legal maximum - shortest globally. Analysis of 10 years of data reveals higher investment ratios correlate with lower profitability.

Broadcasting Policy 2025. 10. 11. Korean Society for Journalism & Communication Studies 2024 Fall Conference
Key Findings: 주요 발견:
  • Korea grants 3-4 years actual reapproval (legal max: 7 years) - shortest globally
  • Investment paradox: 70% requirement shows negative correlation with profit margins
  • TV Chosun achieved 73.5% average (exceeding 70%) but faced financial difficulties
View Project → 프로젝트 보기 →

Contact

Sunmoon University

Email: yhkim1981@sunmoon.ac.kr

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