Yonghee Kim
Assistant Professor, Department of Business Administration, Sunmoon University
I study how digital platforms reshape media markets and what that means for public policy. My work sits at the intersection of media economics, platform regulation, and data science—using econometric methods and input-output analysis to evaluate broadcasting industry structure, OTT market dynamics, and ICT efficiency in Korea.
I teach at Sunmoon University and direct the Daeyeon Industrial Policy Institute. I also write policy commentary for The Electronic Times and cofounded OpenRoute, a consultancy bridging academic research and industry practice.
Recent Research
- Why subscribers cut the cord: A study of the migration from pay-TV to OTT services through the push-pull-mooring framework
- Platform Power Under Asymmetric Market Evolution: Evidence from Korean Home Shopping
- The efficiency analysis of media companies: An application of DEA and Malmquist indices
Recent Writing
- Received Appreciation Award from KOBACO Media & Advertising Research Institute
- Netflix's $82.7 Billion Bet on Warner Bros.: A Comprehensive Deal Analysis
- Reflections on the MyData Policy Seminar: Is It Activation or Control?
Current Projects
- Netflix Korea's Economic Impact on K-Content Ecosystem
- The Right to Data Transfer: Social Problems and Response Plans
- Integrated Policy Roadmap for Sustainable Media Ecosystem