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Yonghee Kim

Assistant Professor, Department of Business Administration, Sunmoon University

I study how digital platforms reshape media markets and what that means for public policy. My work sits at the intersection of media economics, platform regulation, and data science—using econometric methods and input-output analysis to evaluate broadcasting industry structure, OTT market dynamics, and ICT efficiency in Korea.

I teach at Sunmoon University and direct the Daeyeon Industrial Policy Institute. I also write policy commentary for The Electronic Times and cofounded OpenRoute, a consultancy bridging academic research and industry practice.


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