Yonghee Kim
Assistant Professor, Department of Business Administration, Sunmoon University
I study how digital platforms reshape media markets and what that means for public policy. My work sits at the intersection of media economics, platform regulation, and data science—using econometric methods and input-output analysis to evaluate broadcasting industry structure, OTT market dynamics, and ICT efficiency in Korea.
I teach at Sunmoon University and direct the Daeyeon Industrial Policy Institute. I also write policy commentary for The Electronic Times and cofounded OpenRoute, a consultancy bridging academic research and industry practice.
Recent Research
- Why subscribers cut the cord: A study of the migration from pay-TV to OTT services through the push-pull-mooring framework
- From broadcast to mobile: Cross-channel effects in home shopping platforms
- Platform Power Under Asymmetric Market Evolution: Evidence from Korean Home Shopping
Recent Blog Posts
- Discussion on "Industrializing K-Media Content as a National Strategic Industry: Direction and Policy Tasks"
- Received Appreciation Award from KOBACO Media & Advertising Research Institute
- Netflix's $82.7 Billion Bet on Warner Bros.: A Comprehensive Deal Analysis
Current Projects
- Netflix Korea's Economic Impact on K-Content Ecosystem
- The Right to Data Transfer: Social Problems and Response Plans
- Integrated Policy Roadmap for Sustainable Media Ecosystem
Media Intelligence
AI-curated briefing on global media & entertainment industry — 901 articles aggregated from 3+ multi-source stories.
방탄소년단(BTS)이 약 4년간의 공백을 깨고 서울 광화문 광장에서 대규모 컴백 콘서트 'ARIRANG'을 개최하며 전 세계적인 화제를 모았다. 이번 공연에는 약 26만 명의 팬이 운집할 것으로 예상되며, 공연 5시간 전부터 이미 2만 8천 명이 현장에 도착해 서울 도심 교통이 전면 통제되는 사태가 벌어졌다. 넷플릭스는 이번 콘서트를 전 세계에 생중계하며 VOD를 넘어 라이브 스트리밍 사업의 새로운 기점을 마련했다. 새 앨범 '아리랑'은 발매 ...
Journal Intelligence
Weekly briefing on 95 tracked academic journals — CFPs, editor changes, trending research, and notable papers.
Information Systems Research (ISR, Grade A, IF 5.0) has announced a special issue on 'Generative AI and New Methods of Inquiry.' The key shift: GenAI is no longer just a research subject — ISR now demands papers that use AI as a research collaborator, instrument, and infrastructure. Deadline: September 7, 2026. New Media & Society is also calling for papers on 'Decoding Artificial Sociality,' signaling that communication scholars are joining the methodological transformation.
Journal of Marketing (A등급, IF 12.9) · 72 citations