Yonghee Kim
Assistant Professor, Department of Business Administration, Sunmoon University
I study how digital platforms reshape media markets and what that means for public policy. My work sits at the intersection of media economics, platform regulation, and data science—using econometric methods and input-output analysis to evaluate broadcasting industry structure, OTT market dynamics, and ICT efficiency in Korea.
I teach at Sunmoon University and direct the Daeyeon Industrial Policy Institute. I also write policy commentary for The Electronic Times and cofounded OpenRoute, a consultancy bridging academic research and industry practice.
Recent Research
- Why subscribers cut the cord: A study of the migration from pay-TV to OTT services through the push-pull-mooring framework
- From broadcast to mobile: Cross-channel effects in home shopping platforms
- Platform Power Under Asymmetric Market Evolution: Evidence from Korean Home Shopping
Recent Blog Posts
- Discussion on "Industrializing K-Media Content as a National Strategic Industry: Direction and Policy Tasks"
- Received Appreciation Award from KOBACO Media & Advertising Research Institute
- Netflix's $82.7 Billion Bet on Warner Bros.: A Comprehensive Deal Analysis
Current Projects
- Sports Broadcasting Rights in the Platform Era
- Netflix Korea's Economic Impact on K-Content Ecosystem
- The Right to Data Transfer: Social Problems and Response Plans
Media Intelligence
AI-curated briefing on global media & entertainment industry — 707 articles aggregated from 3+ multi-source stories.
파라마운트 스카이댄스가 워너브라더스 디스커버리(WBD)를 주당 31달러, 기업가치 1,100억 달러에 인수하는 합병 계약을 체결했다. HBO Max와 Paramount+가 통합되면 구독자 2억 명 규모의 초대형 스트리밍 플랫폼이 탄생하게 된다. 넷플릭스가 먼저 WBD 인수를 추진했으나 파라마운트 스카이댄스가 2025년 12월 역제안을 내놓으면서 경쟁 입찰 구도로 전환되었고, 결국 넷플릭스가 가격 경쟁을 포기하면서 파라마운트에 낙찰되었다. 합병이...
Journal Intelligence
Weekly briefing on 95 tracked academic journals — CFPs, editor changes, trending research, and notable papers.
Information Systems Research (ISR, Grade A, IF 5.0) has announced a special issue on 'Generative AI and New Methods of Inquiry.' The key shift: GenAI is no longer just a research subject — ISR now demands papers that use AI as a research collaborator, instrument, and infrastructure. Deadline: September 7, 2026. New Media & Society is also calling for papers on 'Decoding Artificial Sociality,' signaling that communication scholars are joining the methodological transformation.
Journal of Marketing (A등급, IF 12.9) · 72 citations