Korean Broadcasting Industry Database
Comprehensive SQLite database (tv_integrated.db) containing 2015-2024 Korean broadcasting industry data. Includes revenue, investment, employment, and regulatory data for reproducible media policy research.
Yonghee Kim
Assistant Professor of Business Administration | Media Policy & Digital Platform Research
I'm an Assistant Professor at Sunmoon University, specializing in media policy, digital platform regulation, and AI governance research. My work focuses on Korean broadcasting policy, K-Content IP sovereignty, digital platform governance, and statistical analysis methodologies.
My research has been published in leading SSCI journals including Telecommunications Policy (IF 5.6, Q1), Journal of Retailing and Consumer Services (IF 13.1, Q1), and Sustainability. With over 955 citations, my work on IoT adoption and technology acceptance has become a foundational reference in the field.
I actively contribute to policy discourse through research presentations at the National Assembly and expert commentary in The Electronic Times. My research emphasizes reproducible methods and open data, with all code and datasets publicly available for verification and replication.
In recognition of my contributions to media policy research, I've received commendations from the Korea Communications Commission and the Ministry of Science and ICT. I also serve as Director of the Daeyeon Industrial Policy Institute and am a cofounder of OpenRoute.
Code & Data
View All Repositories →Recent Research
View All Publications →Featured Projects
View All Projects →The Hidden Investor: Netflix Korea's Economic Impact on K-Content Ecosystem
Media EconomicsInput-output analysis reveals Netflix Korea's true economic contribution: 3.3 trillion won in 'hidden FDI' generated 6.9 trillion won production and sustained 28,500 jobs during the pandemic crisis.
The Right to Data Transfer: Social Problems and Response Plans
Data PolicyIn-depth analysis of the proposed expansion of the Right to Request Data Transfer, examining seven critical concerns including regulatory procedural violations, constitutional issues, GDPR non-compliance, and threats to the startup ecosystem.
Integrated Policy Roadmap for Sustainable Media Ecosystem
Broadcasting PolicyEmpirical analysis of 10-year structural changes in broadcasting industry revenue (2015-2024), diagnosing the crisis including 10.15% government funding (OECD lowest), 34.52% advertising decline, and 44-year KBS license fee freeze.
Latest Blog Posts
View All Posts →Received Appreciation Award from KOBACO Media & Advertising Research Institute
Received an appreciation award from KOBACO Media & Advertising Research Institute for contributions as a member of the Advertising & Media Research Advisory Committee.
Netflix's $82.7 Billion Bet on Warner Bros.: A Comprehensive Deal Analysis
A detailed examination of Netflix's landmark acquisition of Warner Bros., analyzing deal structure, valuation metrics, strategic rationale, and implications for the global streaming industry.
Reflections on the MyData Policy Seminar: Is It Activation or Control?
A critical review of the 'MyData Policy Startup Seminar' held on Nov 21, 2025. Discussing the balance between data economy activation and the risks of forced data control for the startup ecosystem.