Yonghee Kim
Assistant Professor, Department of Business Administration, Sunmoon University
I study how digital platforms reshape media markets and what that means for public policy. My work sits at the intersection of media economics, platform regulation, and data science—using econometric methods and input-output analysis to evaluate broadcasting industry structure, OTT market dynamics, and ICT efficiency in Korea.
I teach at Sunmoon University and direct the Daeyeon Industrial Policy Institute. I also write policy commentary for The Electronic Times and cofounded OpenRoute, a consultancy bridging academic research and industry practice.
Recent Research
- Why subscribers cut the cord: A study of the migration from pay-TV to OTT services through the push-pull-mooring framework
- From broadcast to mobile: Cross-channel effects in home shopping platforms
- Platform Power Under Asymmetric Market Evolution: Evidence from Korean Home Shopping
Recent Blog Posts
- AI Regulation Across Three Legislatures: A Cross-Country Comparative Analysis of Korea, the EU, and the United States
- Discussion on "Industrializing K-Media Content as a National Strategic Industry: Direction and Policy Tasks"
- Received Appreciation Award from KOBACO Media & Advertising Research Institute
Current Projects
- Sports Broadcasting Rights in the Platform Era
- Netflix Korea's Economic Impact on K-Content Ecosystem
- The Right to Data Transfer: Social Problems and Response Plans
Media Intelligence
AI-curated briefing on global media & entertainment industry — 280 articles aggregated from 3+ multi-source stories.
닌텐도-일루미네이션의 '슈퍼 마리오 갤럭시 무비'가 부활절 주말 글로벌 3억 7,070만 달러를 기록하며 2026년 최대 오프닝을 달성했다. 북미 5일 누적 1억 8,850만 달러로 2023년 전편($2.04억)에는 소폭 미달했으나, 해외 시장에서의 압도적 성과로 MPA 배급 영화 중 '아바타: 파이어 앤 애시' 이후 최대 글로벌 데뷔를 기록했다. 개봉 첫날 수요일에만 3,450만 달러를 벌어들여 4월 역대 최고 수요일 오프닝 기록도 경신했다....
Journal Intelligence
Weekly briefing on 95 tracked academic journals — CFPs, editor changes, trending research, and notable papers.
Information Systems Research (ISR, Grade A, IF 5.0) has announced a special issue on 'Generative AI and New Methods of Inquiry.' The key shift: GenAI is no longer just a research subject — ISR now demands papers that use AI as a research collaborator, instrument, and infrastructure. Deadline: September 7, 2026. New Media & Society is also calling for papers on 'Decoding Artificial Sociality,' signaling that communication scholars are joining the methodological transformation.
Journal of Marketing (A등급, IF 12.9) · 72 citations