PUBLISHED Portal Services

International Comparison on Efficiency of Portal Service Providers Using Stochastic Frontier Analysis

Kim, Y., Kim, J., Choi, J., Kim, Y. S.
International Journal of u-and e-Service, Science and Technology (2015) Vol. 8 (12) : 183-186

Abstract

This paper identifies industrial characteristics of portal sites using stochastic frontier analysis and tobit regression, proposing that market share and appropriate fixed assets have positive impacts on portal site efficiency.

Research Overview

Efficiency analysis of portal service providers using stochastic frontier analysis (SFA) methodology.

Methodology

Stochastic Frontier Analysis

  • Production frontier estimation
  • Efficiency measurement
  • Technical inefficiency analysis

Tobit Regression

  • Second-stage analysis
  • Determinants of efficiency
  • Factor identification

Key Findings

Efficiency Determinants

  • Market Share: Positive impact on efficiency
  • Fixed Assets: Optimal scale importance
  • Network Effects: Strong influence
  • Content Quality: Critical factor

Industry Characteristics

  • Winner-take-most dynamics
  • Scale economies
  • First-mover advantages
  • User lock-in effects

Implications

  • Strategic insights for portal operators
  • Market structure understanding
  • Investment guidance
  • Competitive strategy development

Publication Details

Journal: International Journal of u-and e-Service, Science and Technology
Volume: 8(12)
Pages: 183-186
Year: 2015