김용희 (YONGHEE KIM)

Assistant Professor of Business Administration | Media Policy & Digital Platform Research

I'm an Assistant Professor at Sunmoon University, specializing in media policy, digital platform regulation, and AI governance research. My work focuses on Korean broadcasting policy, K-Content IP sovereignty, digital platform governance, and statistical analysis methodologies.

My research has been published in leading SSCI journals including Telecommunications Policy (IF 5.6, Q1), Journal of Retailing and Consumer Services (IF 13.1, Q1), and Sustainability. With over 940 citations, my work on IoT adoption and technology acceptance has become a foundational reference in the field.

I actively contribute to policy discourse through research presentations at the National Assembly and expert commentary in The Electronic Times. My research emphasizes reproducible methods and open data, with all code and datasets publicly available for verification and replication.

In recognition of my contributions to media policy research, I've received commendations from the Korea Communications Commission and the Ministry of Science and ICT. I also serve as Director of the Daeyeon Industrial Policy Institute and am a cofounder of OpenRoute.

K-Survey Analytics Platform (KSAP)

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A Korean-language statistical analysis platform designed as an open-source alternative to SPSS, SmartPLS, and PROCESS. KSAP combines Python FastAPI with R statistical computing to provide comprehensive tools for quantitative research.

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Basic Statistics

t-tests, ANOVA, Regression with full diagnostics

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MCDM Methods

AHP, ANP, ISM, DEMATEL, TOPSIS

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SEM & PLS

Structural Equation Modeling

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R Integration

Leveraging professional R packages via rpy2

Status Phase 1.5 - Advanced Regression
Tech Stack Python FastAPI + R 4.3+

Recent Research

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