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Course Description

This course develops practical digital competencies for AI-native business work. Students learn how to use generative AI tools and productivity software (Excel and PowerPoint) to solve business problems, build data-driven insights, and communicate decisions effectively.

Learning Objectives

  • Understand the operating principles and limits of generative AI in business contexts
  • Design effective prompts for higher-quality AI outputs
  • Apply AI copilots to improve productivity
  • Perform practical data analysis and visualization with Excel
  • Build persuasive business presentations with data storytelling

Evaluation

Midterm
35%
Final
35%
Assignment
15%
Quiz
5%
Project
10%
Attendance
10%

Weekly Schedule

Week Topic Details
1 Orientation Course overview, grading, and the role of AI/data in business
2 Getting Started with ChatGPT Account setup, interface, and basic prompts
3 Information Utilization with ChatGPT Question design, summarization, and business use cases
4 Prompt Engineering Basics Prompt structure and quality-improvement strategies
5 ChatGPT Writing Assistant Business email/report writing and editing support
6 Practical AI Workflows Idea generation, market review, and policy drafting
7 Integrated AI Practice Applied use cases and midterm review
8 Midterm Exam
9 Excel Fundamentals Worksheet operations and data handling basics
10 Excel Functions Core formulas and conditional logic for business data
11 Excel Visualization Chart selection and effective visual design
12 PowerPoint Fundamentals Slide structure and presentation setup
13 PowerPoint for Storytelling Visual hierarchy, typography, and storytelling flow
14 MS Copilot Practice and Workshop Integrated Copilot workflows and project coaching
15 Team Project Presentation and Final Exam Final presentation and exam

Textbook

Self-developed PPT materials