@article{kim2026-cordcutting,
  author = {Kim, Daegyu and Kim, Hun and Kim, Yonghee},
  title = {Why subscribers cut the cord: A study of the migration from pay-{TV} to {OTT} services through the push-pull-mooring framework},
  journal = {Journal of Retailing and Consumer Services},
  year = {2026},
  volume = {88},
  eid = {104516},
  doi = {10.1016/j.jretconser.2025.104516}
}